though it may seem there is a firm connection between gaming and SEO not to
mention the fact that they both echo the Irish sentiment of fair play above
everything else. How is it so – you may ask. Well, my logic to that is since
online gaming is based on artificial intelligence and SEO is based on
algorithmic reasoning, it is but natural to marry the two and ensure that the
outcome features the best of both worlds.
Unlike the popular myth, artificial intelligence does not pertain to a self destructive robot that is out to smash everything in sight to smithereens. In fact, it is anything but the kind of image portrayed by Hollywood movies and concerns every aspect of daily life ranging from washing clothes in a washing machine to withdrawing money from the ATM. Its application in the world of SEO can only mean one thing – complete elimination of black hat techniques and streamlining of an otherwise obscure system of ranking.
As you will read in the forthcoming pages of my website, Google has already incorporated AI into its modus operandi and following are some of the ways in which websites are likely to accrue benefits –
- Every keyword will be examined in its own specific environment which implies that you will be able to make out how viable it actually is in the particular niche.
- Another implication of this is that websites would need to stay within the niche if they use a particular keyword so as to avoid an error in classification.
- Websites would be compelled to rely only on white-hat SEO techniques because even a slightest hint of black-hat methods would be apprehended by the artificial intelligence system, thus result in penalizing of the website.
Being an ardent fan of ‘Call on Duty’, I am pretty excited about the application of artificial intelligence in the world of SEO and that is why decided to create this website. I hope that after having gone through the content you will have appreciated the value of this combination as much as I did and would agree with me that it is indeed the way into the future.
Keyword research and identification is the cornerstone of every effective SEO strategy and this is not likely to change anytime soon. Almost all Fortune 500 companies employ highly experienced professionals and agencies for keyword research to improve their search rankings and for planning their ad campaigns. In fact, larger firms notwithstanding, even smaller businesses have started investing substantially in keyword research to drive targeted traffic to their websites.
Around the end of October 2015, Google confirmed that it had started using RankBrain, an artificial intelligence system to provide more relevant results for its users’ search queries. This is truly nothing short of a game-changer for the SEO industry for many reasons. Perhaps the most significant change is that RankBrain is capable of matching search queries to pages even if the webpage itself does not contain the exact words of the query. In other words, it is capable of understanding and interpreting the intent behind a search query which is truly unprecedented for search engine algorithms.
When it comes to SEO, change is the only constant factor. Digital marketers have to always stay on their toes to make necessary adjustments to their strategies based on a range of factors including customer behaviour, search trends, and Google’s periodic algorithmic updates. Furthermore, the same SEO strategy often produces varying degrees of success even among brands in the same vertical. This means that your SEO campaign must be tailor-made to suit your own unique requirements even though it might imply relying on trial and error process.
EMD stands for Exact Match Domain and it refers to a domain name that is identical to a search query. For example, buyskibootsonline.com would be an exact match for the search query “buy ski boots online”. A few years back, this tactic was widely used by online marketers to drive traffic to their websites. Its popularity largely stemmed from how easy this trick was compared to other SEO tactics like link-building, creating quality content, competitor outreach, keyword research, and user experience optimization. All you had to do was create was a website who domain name exactly matched a popular search query. Consequently, ‘good keyword’ domains were sold for a massive premium since EMDs were directly proportional to traffic.